BioMoGo, The World's First Biodegradable Midsole

Building a Greener Running Shoe

Ready for the most exciting environmental innovation to ever hit the sports industry? Well, hang on tight! Building off the momentum gained by our 2006 Runner’s World International “Best Innovation” Award for our environmentally sustainable development projects, Brooks has introduced the first-ever biodegradable running shoe midsole: BioMoGo. Yes, we’ve taken the long-lasting cushioning of our original MoGo midsole and made it more environmentally friendly.

How, you ask? We’ve added a non-toxic, natural additive to the MoGo compound that encourages anaerobic microbes to munch away once it hits the landfill. Traditional Ethylene Vinyl Acetate™ (EVA) midsoles can last up to 1,000 years in a landfill. BioMoGo’s microbial munch rate is a staggering 50 times faster, biodegrading nutrients into reusable byproducts within 20 years! That means that within 20 years time, Brooks alone will save 29.9 million pounds of landfill waste. For you pigskin fans out there, that equals 1,277 football fields covered one shoe deep!

BioMoGo made its debut in the Trance™ 8 in July 2008, and is now available in most of our performance running shoes . You'll find BioMoGo midsole in the Adrenaline™ GTS 9 (M's/W's), Glycerin® 7 (M's/W's), Defyance 2 (M's/W's), Infiniti 2 (M's/W's), and Cascadia 4 (M's/W's). In addition to the Trance™ 9 (M's/W's), Ghost 2 (M's/W's), Ravenna (M's/W's), and Adrenaline™ ASR™ 6 (M's/W's). And this is just a start. All Brooks performance running shoes with MoGo midsoles will feature groundbreaking BioMoGo in the future.

And because we believe in being agents of positive change, we’ll release this technology to all other footwear brands. And so on we move—all of us—to greener pastures.

Take me back to the Green Room.